Monday, February 2, 2015

#LikeAGirl


Super Bowl XLIX, The New England Patriots vs. The Seattle Seahawks who cares?! If the San Francisco 49ers aren't playing then it's irrelevant. Just kidding... No seriously. Super Bowl Sunday is like almost like a holiday where Football is the most important thing that day millions of people tune in to watch the two top teams of the NFL go head to head.When the Super Bowl is mentioned some things that come to mind are the parties, food, drinks and most importantly the commercials which is what I and many others look forward too. I heard that a commercial spot during the Super Bowl can cost millions of dollars, that is CRAZY! Brands pay millions just for a commercial that is probably about a minute long to play on air, that is mind blowing. I did not watch the Super Bowl, not even a second of it, so after looking at many of the commercials my favorite by far was Always #LikeAGirl. 

This to me is not a typical commercial you see on air, especially during the Super Bowl! Which is why I liked it so much. The commercial starts with a director telling girls that she will give them some "Actions" to do and all the individuals have to do is the first thing that comes to mind. I noticed that the first individuals shown are older in age than those who are shown towards the end. This commercial features both older girls and boys, along with younger girls and boys. Viewers observe how all these individuals interpret run, fight and throw "Like A Girl." The older the individual the more their actions appear to be mocking a girls actions and making it an insult. The younger the individual specifically the girls try their hardest in perform these actions. This shows that a girl's confidence goes down during puberty and "Like A Girl" becomes an insult. 

Once the commercial comes to an end we the viewers and consumers see that Always, a brand that sells feminine hygiene products was behind this commercial. I was surprised because they did not necessarily promote a product but rather choose to take their Super Bowl commercial spot which was probably millions of dollars, and stand up for girls by sharing a powerful message that "Like A Girl" should not be an insult but something for girls to embrace making it my favorite Super Bowl XLIX commercial.