Ad Agency: Plus

Advertising is everywhere… Literally! Before taking Intro to Advertising, I never really considered or thought about ad agencies and who creates all these advertisements we see in print or on TV via commercials. After searching for different ad agencies I never imagined how many exist there are many that are well known and also many more that are much smaller. I wasn’t really sure where to start so I decided to start with the idea of Makeup. Why?! Because makeup is what drew me to advertising. So I researched MAC Cosmetics which is so popular and very well known in the Makeup Industry. After looking into MAC, I found that Plus, a boutique agency located in New York was founded by Judy Welfare and Jeremy Hollister, has worked along side of MAC Cosmetics for over nine years to develop story-led campaigns. Plus has a wonderful philosophy in which they believe in the power of story, and that every brand has a story to tell. A few of their clients other than MAC Cosmetics are Nike, Sephora, Starbucks, Volvo and even jetBlue Airways. 

Click below to view MAC'S Campaign:

MAC Cosmetics: Spring Colour Forecast Campaign

Click below to view the story of Plus:

Plus Boutique Agency

Advertising & Why I Like It

When I think of ADVERTISING the first thing that comes to mind is Makeup. One might say what? But I love makeup and looking at advertisement such as commercials of the new mascara or ads in magazines that feature the new MAC eye pigments just make me want to buy it all. The colors and designs that advertisements use give the consumer the opportunity to interpret a message in many ways and intrigue many like myself to want to purchase the particular item being advertised. The thing I dislike about Advertising is the commercials that really have no meaning or message behind it, such as it being to complex that not even I  can understand it. I do not have an all-time favorite ad but I must say that a few of my favorites are ones that advertise MAC Cosmetics.