Denotation:
- Bold black Revlon Logo
- Black and White Ad/Portrait
- Mascara tube is in color
- Full Eyelashes
- Revlon mascara tube
- Female: Emma Stone
- Traditional hairstyle
- Paragraph on bottom left corner
- Revlon logo is made to stand out to show what brand the product is
- Mascara tube is made to stand out so consumer knows how product looks
- Ad is a Portrait which draws your attention to the eyes
- Emma Stone is a well known actress
- If you want Emma Stones look then use this mascara
- Paragraph at the bottom explains that this mascara gives you beautiful eyes, strengthens your lashes
TV Ad: 2015 Chevy Super Bowl Commercial
Denotation:
- Large stadium
- Thousands of cars in parking lot
- Appearance of losing signal
- Grass
- Buildings
- Black background with white print
- Black Truck
- Chevrolet Logo
Connotation:
- White stadium is where the 2015 Superbowl took place was chosen as the location of the ad because millions of people around the world tune in to watch this football game
- Cars in parking lot show the thousand of people arriving to watch the game in person
- The commercial continues with a black background with questions appearing in white to stand out. The questions are like "What would you do if your TV went out?"
- The black truck is the new 2015 Chevy Colorado that is being advertised which includes 4G LTE Wi-Fi
- The commercial starts with the appearing that your losing signal when in reality your not because they want to make the point that the Chevy Colorado has built in Wi-Fi so you will never loose signal
- Chevrolet Logo at the end of the commercial shows the brand of the truck
Myth: By purchasing this truck you will have 4G LTE Wi-Fi anywhere you go in this new 2015 Chevy Colorado.
Outdoor Ad: Odrive.com Billboard
Denotation:
- Pink background
- Bold white print
- Emoji's
- Company name/Website
Connotation:
- Pink background gets your attention on an outdoor billboard because of blue sky surrounding so it is a pop of color
- Bold white print in center of ad centers your attention to the font
- Emoji's are used a lot now by many especially by those who use technology on a daily basis, so by using and Emoji many can relate
- The saying on the billboard states "GET ALL YOUR 'Shit' TOGETHER"
- Odrive.com is the company website which is actual similar to iCloud where one can store all their data in on place
- The slogan is funny and makes people remember it
Myth: By using odrive.com you can store all your files, documents, pictures in one place.
