so they use stereotypes to connect to the public.
Racism is not a thing of the past, some commercials may not show a racial stereotype directly but the audience is aware of what they are implying. Racism can be seen in 3 different Mountain Dew commercials which were produced by Tyler The Creator an African American Hip-hop icon, who is known for pushing the boundaries. These commercials feature his own friends who are also African American, with typical gangster names and are seen as criminals. This is a clear example of racial stereotyping.
I do believe that advertisers have ethical responsibilities because they have the power to influence a large audience. Although I also understand that advertisers need to come up with something that will capture a large audience and lead them in a direction of a particular product. On the other hand that still does not make racial stereotyping okay.
