Gender Stereotyping: Women's Roles

Katherine Frith, author of "Undressing the As: Reading Culture in Advertising," states that "Not only does advertising shape American culture; it shapes Americans' images of themselves." This statement can be seen to be true in the following ad where a Mr.Clean product which is a cleaning brand is being advertised along side a two females. For many decades now even till this day, women are seen as caretakers and in charge of the home. This includes tasks such as cooking and cleaning. In this ad a mother is seen cleaning while showing her daughter how to clean. This implies that girls are taught at young ages the value of housework. This ad also says, "This Mother's Day get back to the job that really matters." This statement basically says that being a mother is a job and not a privilege. I disagree with this advertisement and believe it to be a direct sign stereotyping that says women are housewives.