Sunday, March 1, 2015

Gender Stereotyping: Hasbro's Rose Petal Cottage


         In Hasbro's Rose Petal Cottage Commercial it includes a little girl performing housewife tasks. The colors of the cottage are bright pastel colors such as pink and purple. The jingle to the commercial says "Taking care of my home is a dream," implying this is what little girls want when they grow up. The little girl in this commercial is carrying a baby as if she's practicing so she knows how to care for a child when she's older. 

         This commercial could be improved in many ways such as adding a boy who is helping the little girl perform housework tasks. The jingle should be removed because it is completely stereotyping females. The colors of the cottage should also be changed to more neutral colors.